E3 was once the biggest show in the gaming industry. In some ways, it still is as eyes still go there when the event happens each and every year. But as times have changed, the scope and importance of the event is starting to falter. Sony is skipping the show entirely for the second year in a row, and Nintendo stopped live conferences years ago. Microsoft is the only platform holder seemingly still all in at the event. The company behind E3, the ESA, is looking at ways to spice up things with a new direction.
From the statement issued, the ESA promises bold changes to the show. In the statement, it seems they are aiming to create a more entertainment-driven environment. More celebrities, guests, more access to “insiders,” stage events and “experiential zones.” Part of this will come with teaming up with online retailer iam8bit, though it’s unclear what role they will play in the grand scheme of things.
It’s not really clear what most of that means, especially the experiential zones part (that honestly sounds kind of terrifying), or how it will be implemented exactly. Whether or not it’ll be enough to revitalize the ailing conference is anyone’s guess, but we’ll see what this thing looks like as it gets closer.
from Video Game News, Reviews, Walkthroughs And Guides | GamingBolt https://ift.tt/2RF8Rct
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